What we believe and stand for

We believe that every baby has a right to grip, grasp, hold, throw, chew, suck, creep, crawl, shake, dance, kick, flail about and sometimes even fall down. All of these actions are the building blocks upon which your baby will build their future skills. Skills like being able to sit attentively, hold a pencil, learn to write their name, do up a button or tie their shoelaces.

We believe that high-quality baby products will help your baby’s neurological development and ensure that your baby lives up to his or her in-built potential.

We believe that those products should look great, feel amazing, solve problems and that they should all be organic and sustainably produced. We don’t believe in good enough. We don’t believe in nasty ingredients.
We believe in babies.

Meet Ollwyn

Hello, I’m Ollwyn. I founded COGNIKIDS® to bring you the best quality and smartest baby products in the market. I am a mum of two fantastic boys, Matthew and Alex.

They are, as every parent will understand, my world and my driving force. Infant neurological development is my third passion. I trained as a Neurological Development Therapist 15 years ago.


My Ah-ha! moment led me to launch Creeper Crawlers® in 2012. With Creeper Crawlers® (the big brother of COGNIKIDS®), my team and I focused on designing and producing baby clothing that would help little wrigglers get a grip on slippy floors.

The Easy Grip Crawl Suit® helped (and still helps!) babies to
crawl safely and successfully on the smoothest of modern floor surfaces. I was
thrilled that I could empower babies to explore their world, helping to promote
healthy bodies and brain development.

In 2015, I decided to expand the business to create a wider range of developmental products. I maintained by commitment to:
1. Put babies first
2. Produce products that support neurological development
3. Ensure that our functional products are made to the highest safety and quality
4. Never forget that babies and parents need to have some fun!

Awards and praise for our products

We are extremely proud of our products and we are delighted that those products have been recognised by a host of baby product and parenting awards programmes.


But our greatest judges and supporters are you! Thank you for being part of our story.